WetWork Tactical.
WetWork is a Tactical lifestyle brand based in the United Kingdom. It focuses on providing a subculture for the Milsim loving community. From real steel gear heads to Airsofters and Larper's alike, Its a brand for all Molle wearing lovers to get behind.
Identity.
Does the world really need a Tactical lifestyle brand? Perhaps.
During this project I wanted to take some of the most iconic Firearm & Tactical gear company logos and re-design them with the a WetWork clandestine approach.
I chose logos with cultural significance such as Remington, Kel Tec and Pelican as a starting point. I wanted to take these already iconic brand identities and experiment with the existing structure and use of typeface / colour recognition for an audience which will know them well.
